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Episode 8: Crushing Promos and Dealing with Brand Fallout.

Episode Summary:

Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success.

 

Listen on Google Play Music

Show Notes:

0:00 – Intro

1:39 – Main Topic

2:26 – Foundations / Working with Your Finance Team

6:40 – Promo Playbook

16:30 – Execution

25:55 – Managing Success / Preserving Brand Equity

28:30 – Closing

 

Links:

Internet Summit

 

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